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Physics has a lot more in common with marketing than you may think
via ted.com
The interesting points:
1. The larger the mass of an object the more force required to change its trajectory. Similarly the larger a brand the more effort is required to shift its positioning
2. Heisenberg principle: observing a primary particle will change it. Similarly observing consumers (via FGD, interviews, etc...) won't give you a true measure of what they actually do.
3. You cannot prove a hypothesis tthrough observation only disprove it. Similarly it just takes one screw up to mess up public perception of your brand
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