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How do you get kids to eat more vegetables? Rebrand carrots as junk food!
A group of early 50 carrot farmers, headed by Bolthouse Farms, have teamed up with Crispin Porter + Bogusky to rebrand baby carrots and advertise them in a way that mimics snack brands like Doritos. The campaign is designed to encourage kids to choose carrots over other unhealthy snack foods, and is currently being tested in cooled vending machines at schools
via thedieline.com
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